A year ago, we were all hoping that the new decade would bring us new opportunities and challenges. Still, none of us could have foreseen how extreme & personal those challenges would be. Each one of us, every industry, every geography, culture has been impacted.

The media sector has seen the impact at both ends of the spectrum (production slow down, cinema distribution stopping etc.) and the opportunities (digital distribution, engaging audiences directly etc.). However, we have yet to see the longer-term trends play out. People are hungry for social interaction & real-world experiences. Ultimately, in the short term, we’ve been forced into and taken advantage of accelerated digitisation and disruption of traditional business models.

Magine Pro has seen a 50% growth in new partners joining the digital journey via the Magine Pro platform in 2020 and accelerated growth relating to existing partners (347% increase year on year with average monthly active users). These increases have been driven by new partners, the COVID 19 pandemic, and new exclusive content on our partners’ services. We are enabling our partners to capitalise on the opportunities with direct-to-consumer products, and strengthening Magine Pro’s position in the market as we continue to grow and build on our world-class platform, which in turn will help our partners succeed – full circle.

We anticipate that in 2021, new opportunities will arise, different challenges will come to bear, and that Magine Pro is well-positioned to continue to support our partners, meet accelerated transformation & growth objectives.